Here is an edited version of the letter to vendors. We need to decide if the amount of money we are requesting is enough, too much, not enough. I took out the ranges, because they made no sense. Also, can anyone think of more or better incentives?
Here is the edited document
Jane
Working together to raise the quality of services and information offerings at the libraries of the City University of New York (CUNY), our members appreciate learning about products and services that would benefit academic libraries and the users we serve. What better way to present your offerings at a professional organization conference than at the our annual conference series known as the annual LACUNY Institute held in New York City?
We would like to invite you to be a sponsor for our 2009 annual conference Library Leadership the Next Generation will be held on Friday, October 23, 2009 at the CUNY Graduate Center.
Because of the timeliness of the topic, and the midtown Manhattan location, we expect high interest and attendance. In recent years, the LACUNY Institute has featured topics of interest not only to CUNY librarians and information professionals, but also academic librarians and information professionals from the tri-state area and other northeastern states.
Your sponsorship would be a unique opportunity to develop a relationship with CUNY libraries, as well as appeal to other new clients that would certainly benefit from your products and services.
In order to have the most wide-ranging impact to potential customers, we are seeking sponsorship on the following levels:
Silver Sponsor: $500
• Strategic placement of product information near registration table
• Sponsor recognition at the LACUNY Conference Web page
Gold Sponsor: $1000
• Sponsor recognition at the LACUNY Conference Web page and links to your web site.
• A table at the conference to demonstrate products and services
• Introduction and Attendance at the luncheon
Platinum Sponsor: $1500
• Sponsor recognition at the LACUNY Conference Web page and links to your web site
• A table at the conference to demonstrate products and services
• Introduction and attendance at the luncheon for as many as three representatives
• Conference Mailing List of Attendees
• ???????
•
Since 1956, the LACUNY Institute has a proven track record as a professional development seminar. Drawing librarians from all over the tri-state area and northeast states, it has been praised by participants for covering timely topics in library and information science and affording excellent networking possibilities.
I welcome a chance to speak with you to discuss these sponsorship opportunities. Please feel free to contact me directly at
Thank you,
Tuesday, June 30, 2009
Vendor letter
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4 comments:
Sounds good to me although I'm a little uncomfortable offering the attendee mailing list. Do we want to add logo placement on the webcast for platinum sponsors? I think we need to draft a complete budget so we can see how much money we need to raise.
~joe
I agree about the mailing list idea. I know ALA does it and frankly, I delete most of the vendor messages as spam. I'd rather not subject others to this. Maybe the highest level should be the one with sponsor recognition, and the next level down we just include logos and links on the website.
What kind of response do we typically get from vendors?
I agree with Joe & Sarah about the mailing list, so I'll delete that.
Also agree that "the highest level should be the one with sponsor recognition, and the next level down we just include logos and links on the website".
We get between 3 and 6 vendors I think (see the 2006 page http://lacuny.cuny.edu/institute/2006/default.htm).
What else can we offer them ?
jane
i think that what we've offered them is enough--the only extra we could possibly do is allow them to make a presentation, but there's no room or time for this--only a giant venues like ALA.
brian
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